Labour Day weekend marked the end of water quality monitoring season for most beaches across Canada and in the northern US states. 2016 was Swim Guide’s most successful summer to date.
Following the launch of the newest version of the Swim Guide website in mid-June, usership has been growing steadily, and at an exceptional rate. With the launch of the new Swim Guide, our users are getting a better experience. The new Swim Guide has all the same functions as the old Swim Guide, but with a few key additions. The main difference is the addition of the Beach Basics section. This section was created to provide our users with even more answers to the questions they have about recreational water.
At the end of summer 2015, Swim Guide announced it had reached 500,000 users. This summer alone Swim Guide attracted 300,000 new users, which has grown the Swim Guide network to nearly 1-million people checking water quality when planning their beach visits.
The number of Swim Guide users increased 86% over last summer (July 1- Labour Day). In August alone, Swim Guide saw a 111.76% increase in users.
Nearly 1 million people rely on Swim Guide to find great swimming spots and to protect themselves and their loved ones from getting sick from contaminated waters. Swim Guide continues to grow because people care about the waters where they swim and they want to know more about the waters they love.
Support from Audiobooks and PortsToronto helps Canadians make better choices about where and when to swim. Their partnership also helps Swim Guide share important information about making everyone’s beach visits safer, more memorable, and more fun!
Swim Guide is a beach information service created by Lake Ontario Waterkeeper in Toronto. With over 930,000 all-time users, it offers water quality alerts, beach descriptions, photos, and directions for over 7,000 beaches in Canada, the U.S.A., as well as Baja Mexico, and New Zealand. More information: www.theswimguide.org
Swim Guide Program Manager
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