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IDEXX Laboratories Sponsors Swim Guide, Supporting Water Quality Info for 7,000 Beaches Across 5 Countries

Gabrielle Parent-Doliner, Director of Swimmable Water Programs

Posted: June 6, 2017 at 11:50 pm

FOR IMMEDIATE RELEASE

(June 6, 2017 — Toronto) — Swim Guide, the most helpful beach information service on the web, today announced its newest sponsor: IDEXX Laboratories, the global leader in water microbiology testing. We are excited to count IDEXX as part of a community that supports swimmable water. Swim Guide is a program of Swim Drink Fish Canada. In addition, Swim Drink Fish Canada is using the IDEXX Quanti-Tray System for its in-house recreational water quality monitoring in Toronto Harbour to test for E.coli

“Swim Guide’s first goal is to protect people from contaminated water. IDEXX Laboratories provides a ready solution for regular and reliable water quality monitoring. We are proud to have them as a sponsor,” says Mark Mattson, president of Swim Drink Fish Canada.

IDEXX Laboratories’ sponsorship directly supports Swim Guide operations and its ability to provide beach and recreational water quality information to over 1 million users worldwide.

“For the past 30 years, IDEXX has worked to keep water safe for billions of people worldwide through our testing solutions, as well as through partnerships with organizations like Swim Guide,” said Darren Alcock, Director at IDEXX Laboratories. “We are thrilled Swim Guide will be using IDEXX solutions for its water quality testing needs, and look forward to helping expand access to the important water quality information provided by Swim Guide.”

By making it easier for the public to access this data, Swim Guide and IDEXX are encouraging people to protect their health and safeguard against recreational water illnesses, and promoting environmental stewardship.

ABOUT SWIM GUIDE

Swim Guide is a beach information service created by Swim Drink Fish Canada (formerly Lake Ontario Waterkeeper) in Toronto. With over 1 million all-time users, it offers water quality alerts, beach descriptions, photos, and directions for 7,000 beaches in Canada, the U.S.A., as well as Baja Mexico, and New Zealand. In 2017 Swim Guide launched in the Bahamas. Swim Guide is available in English, French, and Spanish. For more information, visit: www.theswimguide.org.

ABOUT IDEXX LABORATORIES

IDEXX Laboratories, Inc. is a member of the S&P 500® Index and is the global industry leader in water microbiology testing. IDEXX provides a full line of tests that help ensure water quality and safeguard public health in communities worldwide. Headquartered in Maine, IDEXX employs more than 7,000 people and offers products to customers in over 175 countries. For more information, visit: www.idexx.com/water.

Resources

IDEXX Laboratories: https://www.idexx.com/water

Twitter: @idexxwater
Facebook: @IDEXX

Swim Guide: www.theswimguide.org
Twitter: @swimguide
Facebook: @theswimguide

TWITTER @idexxwater is sponsoring @SwimGuide to help you have a healthy day at the beach.

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	Green means the beach’s most recent test results met relevant water quality standards.

	Red means the beach’s most recent test results failed to meet water quality standards.

	Grey means water quality information for the beach is too old (more than 7 days old) to be considered current, or that info is unavailable, or unreliable.

	Green means the beach passed water quality tests 95% of the time or more.

	Yellow means the beach passed water quality tests 60-95% of the time.

	Red means the beach failed water quality tests 40% of the time or more.

	This means that this site has been issued a Blue Flag status for the current swimming season. This status does not indicate current water quality.

	Red means the water at the site has water quality issues or there is an emergency.

	Grey means there is no current water quality information, the beach is under construction, there has been an event that has rendered water quality information unreliable or unavailable.